BASICS OF DIGITAL MARKETING

 

What Is Digital Marketing?

“Digital Marketing is a marketing field with the use of digital channels to promote or market products and services to targeted consumers and businesses”.Today, rather than a subtype of conventional marketing, digital marketing has become a new phenomenon that brings together customization and mass distribution to accomplish marketing goals.

Why do we need a marketing strategy?

Marketing strategy => marketing plan => execution => win!

It’s a roadmap for us in our business to follow. It will help you measure results against your goals. Target the most appropriate consumers.

Many ways of digital marketing are evolved like

Email marketing,

Search engine optimization (SEO),

Search engine marketing (SEM),

Content marketing,

Influencer marketing

Content automation,

Campaign marketing,

Data-driven marketing,

E-commerce marketing,

Social media marketing,

Social media optimization,

Display advertising, e-books,

Blogging.

Having knowledge in any of the areas and with a mix n match, it is possible to achieve marketing goals.

Stay tuned for more content, you may also have a glance at website optimization.